پروژه های آماده بازاریابی دیجیتال

این پروژه یک مقاله آماده با موضوع، هدایت هوش راهبردی از طریق کلان‌داده‌ها: وایت‌پیپر نتفلیکس در ۷ صفحه ورد می باشد. در ادامه چکیده ای از این مقاله را خواهیم داشت: چکیده: Driving Strategic Intelligence Through Big Data: A White Paper for Netflix   Executive summary This white paper discusses the ways in which Netflix can enhance its competitive status by adopting a more strategic and ethical application of big data and specifically enhancing user retention into the company through explainable personalization. Netflix can no longer afford to remain where it is now in the much-changed streaming environment because its current information capacity cannot support its client in maintaining its hyper-personalized offerings. The main problem is that Netflix is increasingly depending on complex data structures, recommendation algorithms that have scale-related limitations in terms of scalability, transparency, cross-organizational interoperability. Major weaknesses are poor system integration, low data literacy among non-technical teams and lack of explainability in the algorithm. In order to implement them, 5 strategic proposals are suggested: data infrastructure auditing and optimization, investing in explainable AI (XAI), data literacy improvement, department-wide pilot testing of real-time personalization dashboards, and the creation of a cross-functional Data Ethics Committee. Combined, these efforts will empower Netflix to create a more responsible, smart, and fast data ecosystem-enhancing retention, cutting churn, and establishing the company as a data innovation player in a responsible way across the earth.